SEO
Everything you Need to Know about Business Reviews and Local SEO
We all know that user reviews are a helpful resource for your prospective customers. Why? Because, let’s face it, you’re not exactly the most unbiased source of information when it comes to your own business. If someone wants to find the best cheesesteak in Philadelphia or the best taco in San Diego, they’re going to…
Is It Time for SEO?! Or Should You Start With Design and CRO?
Is It Time for SEO?! Or Should You Start With Design and CRO? Of all the questions I’m asked by potential clients, this is near the top of the list. If it isn’t this question directly, it’s something along the lines of a client wanting to start an SEO campaign, but being blissfully unaware of…
Understanding Topic Modeling for SEO
You probably know your online content is essential for SEO. Matching your subject matter with what people are looking for online is crucial to drive the right traffic to your website. But you might not know SEO has become increasingly sophisticated, as Google has repeatedly introduced algorithm changes that return relevant search results. Topic modeling…