Food & Beverage Agency Matching

Stop watching smaller brands out-shelf and out-story you.

You're accountable to retail buyers and velocity targets, defending shelf placement while trade spend eats the budget that should build the brand. We match you with a vetted food & beverage marketing agency in 48 hours — one that understands retail and DTC dual competence, velocity marketing, and the broker/distributor ecosystem.

High Intent, Leaky Funnels

Food & Beverage commands higher conversion potential than almost any other sector—if your site is built to capture it.

4.5% to 6.0%

The benchmark e-commerce conversion rate for Food & Beverage—nearly double the general online retail average.

Source: kissmetrics E-Commerce Conversion Rates: 2026 Benchmarks by Industry, Aug 2, 2026

Sound familiar?

If 3+ of these are true, your brand is losing the shelf.

Most brands wait until a retailer reset threatens placement before they look. By then it's a rebuild across retail and DTC — not a quick win.

!

Retail velocity is flat while distribution grew

You won more doors, but units-per-store-per-week aren't moving. Placement you fought for is now at risk.

!

Trade-spend heavy, brand-spend starved

Promotions and slotting eat the budget. There's nothing left to build the demand that would make promotions unnecessary.

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DTC unit economics don't work

Shipping heavy, low-AOV products direct burns cash. The channel that was supposed to fund growth loses money on every order.

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The last agency didn't understand distributors and brokers

They ran pretty campaigns with no grasp of how the product actually reaches a buyer's cart.

!

Your brand story isn't converting — at shelf or online

The packaging, the site, and the ads each tell a different story. Nothing compounds into recognition.

!

Seasonal spikes never get captured

Demand shows up on schedule — holidays, grilling season, resolutions — and every year the marketing shows up late.

The vetting rigor

Why the agency we match won't be your next bad story.

If a past partner burned your budget, you don't need another pitch — you need to see the selection process. Here's exactly how an agency earns a place on our food & beverage roster.

Portfolio & outcomes review

Real brand results — retail velocity, repeat rate, trade efficiency — not packaging awards.

Team & craft audit

Who actually does the work: in-house strategists, retail-savvy buyers, and creatives, or outsourced churn.

Client reference checks

We call past food & beverage clients ourselves, including engagements that ended.

Sector fluency screen

Retail + DTC economics, broker/distributor dynamics, food-compliant claims, seasonal planning — tested, not claimed.

Ongoing performance review

Staying on the roster requires continued client outcomes. Partners get removed.

 

4 in 5

agencies that apply to our roster are rejected.

What we evaluate in food & beverage agencies

  • Retail + DTC dual competence
  • Velocity marketing that protects shelf placement
  • Broker/distributor ecosystem literacy
  • Packaging-to-digital brand consistency
  • Food-compliant claims and labeling
  • Influencer/UGC in food & beverage
  • Seasonal campaign planning
The fast-track

Three steps. Forty-eight hours. No charge.

We've already done the hard part — vetting 200+ agencies so you don't have to.

1

Discovery call

15 minutes. We learn your brand, your retail footprint, your DTC economics, and where velocity is stalling.

2

Internal matchmaking

We hand-pick 3 food & beverage-specialized agencies from our vetted roster — by budget, category, and channel fit.

3

Direct introductions

You get 3 intros within 48 hours. We step out. You decide. No commission, no kickback, no charge to you.

Retail reset season approaching? Start now.

One 15-minute call today. A defensible shortlist on your desk in 48 hours.

Book the 15-minute call →
Growth infrastructure

The partner that fits you now — and the one you'll need next.

Most agencies fit one stage of your growth. We match to where you are today and re-match when you outgrow it.

Tier 1 · Regional

Regional / emerging

  • First dedicated brand partner
  • Velocity marketing in existing doors
  • DTC and social foundations
Tier 2 · Multi-region

Multi-region growth

  • Multi-region campaigns aligned to retail resets
  • Broker/distributor co-marketing
  • Retail + DTC measurement
Tier 3 · National

National / omnichannel

  • National brand campaigns
  • Category leadership & shopper marketing
  • Enterprise analytics across retail & DTC
Proof of resolution

Real clients. Right matches. Measured outcomes.

TAG is highly rated by our client partners

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Karen Cappello
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John was able to refer me to one of their partners, who has proven to be an excellent support in filling our events with choice leads! I'm so grateful for the excellent service and effectiveness I experienced!
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Diana Musgnug profile picture
Diana Musgnug
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I first met John after he offered to give my colleague and I a quick crash course into what SEO is. Flash forward a few months later, we decided to dive deeper into improving our SEO ranking and connected back with John to pair us with an agency that would help deliver the results we were looking for. A great and personable experience both working with John and the agency he connected us with!
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Celine Lacroix
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I was lucky enough to be referred to TAG in my search for a new SEO partner. Id been burned a number of times with monthly SEO retainers that delivered low quality work with little or no ROI. I am a month in to my engagement with a firm John matched me with, and I am delighted to report the work is noticeably expert. John was attentive, supportive and thorough in his matching process. I highly recommend working with John at TAG if you are looking to find an honest, expert marketing firm.
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Ben Cart profile picture
Ben Cart
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A great help in finding the right agency for my unique project. Happy to recommend them to anyone who needs help finding the right help.
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Suman Kejriwal
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Finding an agency that aligned with our values, got our vision and worked within our budget was like finding a needle in a haystack, but John was able to help us do just that. He asked very detailed questions at the start of the process and made real effort to understand what we needed before setting up some valuable introductions for us. I would definitely recommend reaching out to him if you're looking for creative agencies.
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Rulon Brown
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My company had an excellent experience working with TAG to find an SEO wizard to help us improve our ecomm organic traffic and authority. The experi made has been exceptional and we are trusting TAG to help us find more talent to help us with Klaviyo. I highly recommend TAG.
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Zack Goldman
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TAG is an amazing resource for all things entrepreneurial. I have had a fantastic experience with them thus far, I am very grateful to have found them, and I am looking forward to continuing to work with them!
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Nabila B
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I met John through Score and was happy to find a business that can actually recommend REAL professionals (especially because with the world of the internet it is hard to find talent). We were recommended an SEO service that was STELLAR and got us the business results we were looking for! Looking forward to working again with the Agency Guide for other marketing needs for our small business.
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Patrick Hearst
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We went to The Agency Guide with what we suspected was an impossible request--finding someone experienced with social media in an area of emerging tech that few knew about . . . and he found someone that not only had the exact right experience, but also produced very high quality work and who was great to work with. They became a valuable part of our team. It felt like a needle in a haystack situation, but they found our person so quickly--and the whole process was so easy for us. Highly recommend.
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Zane Frazier
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Just recently booked an SEO agency that was sourced by TAG. We worked with John and he is extremely knowledgeable about the industry, as well as seems to have many resources. He was able to source an agency that meets our budget and needs. We are excited to see the results in the oncoming months.
Before you commit

The questions every food & beverage leader asks us first.

If we missed yours, the discovery call covers it.

Ready when you are

Get your food & beverage marketing match in 48 hours.

15-minute discovery call. Three vetted agencies. Zero charge to your organization.