SEO
Understanding Topic Modeling for SEO
You probably know your online content is essential for SEO. Matching your subject matter with what people are looking for online is crucial to drive the right traffic to your website. But you might not know SEO has become increasingly sophisticated, as Google has repeatedly introduced algorithm changes that return relevant search results. Topic modeling…
Read MoreEverything you Need to Know about Business Reviews and Local SEO
We all know that user reviews are a helpful resource for your prospective customers. Why? Because, let’s face it, you’re not exactly the most unbiased source of information when it comes to your own business. If someone wants to find the best cheesesteak in Philadelphia or the best taco in San Diego, they’re going to…
Read MoreUsing Schema Markup for Local SEO
If you’ve been paying attention to digital marketing strategies, you might have heard about schema markups, also called structured data. While the concept isn’t new, it does tend to fly under the radar for many small to medium business owners who have a lot on their plates. This is good news for you. Why? Because…
Read MoreOptimizing a Google Local Listing
As a local business, drawing customers to your door can be a challenge. Between Amazon and food delivery apps, it feels like we are on a quest to never leave our couches. Here’s the thing, though — as much as the ecommerce industry grows, there is still a strong market for real, live people in…
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