The Niche Marketing Podcast

Influencer Marketing and PR in the Food and Beverage Industry with Bill Southard - wordpress

Leveraging Influencer Marketing and PR in the Food and Beverage Industry with Bill Southard [Food and Beverage Marketing – Part 4]

What’s the secret to influencer marketing, PR, and getting earned media for food brands and beverage brands? In an exclusive interview with Bill Southard, we look at real examples and specific tactics to leverage micro-influencers, PR campaigns, in-person product sampling, earned media from traditional media sources, and more to grow your food or beverage product.…
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Retail Promotion for Food and Beverage Products - Angela Rakis - Niche Marketing Podcast - shownotes

Retail Promotion for Food and Beverage Products [Food and Beverage Marketing – Part 3]

How can you (1) get retailers to stock your food and beverage products and (2) market your new food brand to stand out on the shelf? If you’re looking for a proven, tactical strategy on retail promotion for food and beverage products, watch now! Angela Rakis, our guest expert, is a seasoned brand strategist and…
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Expert Food Packagingjames depersico - Design with DePersico Creative - featured image

Expert Food Packaging Design with DePersico Creative [Food and Beverage Marketing – Part 2]

Does food packaging design really matter? In this episode, we explore the world of packaging in marketing food and beverage products with James and Paul from DePersico Creative. We discuss on-package messaging, brand positioning, design considerations, getting products on store shelves, and more! Through their expertise and insightful examples, we highlight the importance of effective…
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marketing to retailers in the food industry on niche marketing podcast - jean-marc demers

Marketing to Retailers in the Food Industry [Food and Beverage Marketing – Part 1]

Want retailers to stock and sell more of your food products? From seductive packaging to captivating storytelling, discover the secrets of marketing to retailers in the food industry with expert food and beverage marketer Jean-Marc Demers. Uncover the art of out-of-store engagement, localized advertising, and the power of public relations in this enlightening episode to…
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Relationship Marketing for 99% Open Rates with Personalized Handwritten Notes at Scale | Marketing Mavericks Part 2 with Arian Radmand

99% open rates are unheard of in the digital age–until now! Enter: IgnitePOST. Perfectly time the writing and sending of a handwritten note that personalizes and enhances the buyer’s journey. This effective relationship marketing super strategy can be done, at scale, with robots holding ball point pens that can even mimic your own handwriting. Whether…
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justin smith mastering industrial marketing in seo and paid search

Organic SEO and Paid Search in Industrial Marketing Mastery | Industrial Product Marketing Part 5, Justin Smith

Grow your company’s online presence with the power of SEO and Paid Search in Industrial Marketing. Learn innovative B2B marketing strategies for industrial supply companies, as Justin Smith of Outerbox shares his vast knowledge on specialized keyword research, the intricate dance between SEO and PPC, and the pivotal role of a unique value proposition. This…
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jim londeree - b2b industrial product marketing - square

B2B Content Marketing and LinkedIn Advertising | Industrial Product Marketing Part 4, Jim Londeree

What if you could harness the power of LinkedIn to supercharge your marketing efforts? Jim Londeree – the COO of Dream Factory, the B2B Content Marketing Agency that’s making waves in Orlando, Florida – is on the show to tell us exactly how. Jim gives us a peek into his treasure trove of LinkedIn marketing…
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Industrial Account-Based Marketing Strategies Thad Kahlow

Use Account-Based Marketing or FAIL! | Industrial Product Marketing Part 3, Thad Kahlow

1300% ROI using industrial Account-Based Marketing strategies? Yes! In this eye-opening podcast, expert Thad Kahlow shares invaluable insights and real success stories. Explore the power of targeted marketing in the manufacturing world, the secrets to engaging potential clients digitally, and hear how 1300% was achieved through an ABM campaign. Join us in this journey to…
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Content Marketing Strategy for Boring Industries with ross simmonds

Content Marketing Strategy for Boring Industries: Industrial Product Marketing Part 2, Ross Simmonds

“The world gives you value back when you provide value first,” is a quote from Ross Simmonds in our conversation on industrial product marketing and content marketing strategy for boring industries. Dive into this episode to explore the art of marketing for industrial products. Learn how to create, distribute, and elevate your content to reach…
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The ULTIMATE Overview to Marketing Industrial Products: Industrial Product Marketing Part 1, Kelly Olson

Are you struggling to break into the competitive world of industrial product marketing? Join us as we dive into the secrets of success with Kelly Olson from The Mx Group. Discover how they transformed a packaging company’s brand, navigated the challenges of recruitment in a tight labor market, and even built e-commerce platforms for their…
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Brandon Church Marketing Apprenticeships

Marketing Apprenticeships | The Biggest SECRET WEAPON for Marketing ROI

What is the future of marketing training? Marketing Apprenticeships. Discover how entry-level marketers can be guided to success by mentors paid by government funds, earn digital certifications, and bank real-world experience. These apprentices-turned-marketing-aces can help build your brand or business! Listen now to learn how hiring a marketing apprentice can benefit your marketing efforts. Want…
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Personal Branding In Mortgage Marketing with Marisa Carey and John Bertino on the Niche Marketing Podcast

Secrets to Mortgage Marketing Success Through Mastering Personal Branding: Mortgage Industry Marketing Part 4, Marisa Carey

Ever wondered how to skyrocket your mortgage marketing game? Picture this: transforming from a loan officer to a marketing virtuoso, forging a captivating personal brand that commands attention and drives success. This episode is all about personal branding in mortgage marketing. In this exhilarating episode of the Niche Marketing Podcast, get ready to unravel the…
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Building Brands In The Mortgage Industry With Jeff Kuns Niche Marketing Podcast

Content Marketing Strategies for Building Trust and Authority as a Mortgage Lender: Mortgage Industry Marketing Part 3, Jeff Kuns

Are you a marketer working with smaller, more regional players in the mortgage industry? Then this episode — all about mortgage industry content marketing, relationship building, strategic content creation, and more — is for you! Jeff Kuns, our featured guest today, was born and raised in Southern California but ended up moving to Northern California…
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Advanced Lead Generation With Nate Broughton Niche Marketing Podcast

Unveiling an Expert’s Mortgage Lead Gen Strategies: Co-Registration, Ads, and More – Mortgage Industry Marketing Part 2, Nate Broughton

The mortgage industry and related verticals are competitive spaces. Do you know which marketing tactics and lead generation strategies to adopt and which to avoid? Listen to today’s episode with guest Nate Broughton who has a long history in the mortgage industry, starting over 20 years ago in the “wild west days of internet marketing.”…
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Email Marketing For Mortgage Industry With Erina Johnson Niche Marketing Podcast

Mortgage Marketing Expert Reveals Secrets to Generating Leads from Email and Social Media – Mortgage Industry Marketing Part 1, Erina Johnson

From freelance copywriter to mortgage banker, Erina Johnson has a unique story that has given her a competitive edge in the world of marketing with a focus on highly effective mortgage email marketing. In this episode, join host John Bertino as he sits down with Erina to explore the fascinating journey that led her to…
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Introducing The Niche Marketing Podcast With John Bertino And Laura Petersen

Introduction to the Niche Marketing Podcast with John Bertino

Introducing the Niche Marketing Podcast! NMP is a new show by The Agency Guide (TAG) that aims to offer a unique angle on marketing by interviewing marketers with exceptional insights into specific industries. The host, John Bertino, founded TAG and is joined by Laura Petersen, the Director of Content, for this introductory episode.  The podcast…
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