Hire the Best Public Relations Agency

Ever heard the expression, “it’s not what you know but who you know?”  As has always been the case, a PR agency’s ability to provide you with a great service comes down to it’s ability to build and nurture relationships.  Sure.

But as we know, marketing also evolves fast – real fast.  And so the way a PR company creates those relationships needs to evolve right along with it!  Just think how much differently consumers interact with publishers these days.  Need some examples?

Over 75% of online activity is now mobile. Read that again. 75%!

Snapchat has displaced Facebook as the #1 way to connect with millennials.

And Influencer Marketing is the new Native Advertising.  And native advertising isn’t even old yet.

These are just a few examples of modern tactics challenging the old PR norms yore.   And so if ‘yore’ PR team isn’t consistently challenging itself on how to get your message into the hands of the right storyteller, you can pretty much consider your story a tree falling into the woods.

Press releases?  Media advisories?

Not anymore.  We’re tweeting with Influencers, exchanging ‘snaps’ with anchors or text messaging media brokers directly.  It’s new-school moves like this married to old school relationship building that help shape the modern, agile agencies of today.

A Fragmented PR Industry:

The plot thickens.  Public relations is a highly specialized, hyper-niche discipline.  Key publisher relationships often come to those with industry-specific expertise; those better suited to help clients surgically reach it’s target market.   Meanwhile, the media outlets themselves come in more shapes and sizes than ever before.

The result is a boutique agency for just about every situation.  From teams with with niche approaches – like search engine optimization and blogger outreach – to teams that work best within certain platforms or context, think Instagram experts to Event PR professionals.  And of course you have vertical-specific groups like Non-Profit or Governmental Affairs (B2G).  Even outlier shops like Multicultural (in-language), Start-ups, Crisis communication and Reputation Management

Choosing the Best PR Agency

With all the evolution in the space and a niche PR firm for every situation, it’s harder than ever to source with confidence.

We can help.

We’ve built relationships with some of the best boutique firms in the country.  We’ve vetted and critiqued them for skill, studied their social media methods, and gotten to know the true character of the people behind each agency operation.  And when it comes to results, we work with lean, savvy practitioners that deliver more return on your investment.  We work with the PR agency elite.

So whether your a small business owner or Fortune 500 CMO, let TAG be an extension of your eyes and ears, helping you to source the right marketing firm for amplifying your company’s message.

Contact us today for a free consultation and agency recommendation.



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