Hire the Best Web Design Agency
You’d think that hiring the best web design agency would be easy! But ask business owners that have been through the process and most will tell you that the experience was anything anything but.
With the inexpensive availability of design technology and the low barriers to entry associated with becoming a designer, it sometimes seems like 1 in 5 professionals we meet is a web designer. Sorting through the morass can be challenge. Not to mention a huge time drain. Small businesses in particular have little time to waste and need to be absolutely sure they are investing in the right partner. But sourcing “the right” partner comes down to knowing exactly what you need, asking the right questions and clarity on who you can trust.
Today’s web capabilities are truly limitless. Knowing what to ask for and how to phase out a web build is not only a challenge but critical in keeping costs manageable and completion on schedule. This involves thinking ahead to what marketing initiatives are on the horizon and thereby knowing the right questions to ask in preparation for those tasks.
For example: Is Search Engine Optimization a priority? If so, hiring a team with technical SEO chops is imperative. But business owners need to know what search engines are looking for these days. Simply jamming keywords into copy and adding a few title tags is not enough. Be assured that Google is watching every visitor on your site making it more critical than ever that your user experience and information architecture is clean and well thought out.
Planning on running paid advertising campaigns? Then you’re going to need to A/B test those landing pages. This will require either a platform that makes page creation/ management super simple or a team that knows how to properly conduct multi-variant testing.
This brings us to web management, another process that would seem straightforward but is ripe with challenges and considerations that businesses of all sizes should prepare for. Knowing what CRM to use and who’s going to be using it are key considerations when hiring a creative agency partner.
Branding. It’s one of those seemingly amorphous concepts that so many marketers define differently. But be assured, hiring to get a new website and hiring to build a brand are two totally different things. They’re miles apart, separated by thousands of dollars and tens to hundreds of man hours. Which are you looking to accomplish?
There’s so much more that goes into creating a brand than just a logo and a color scheme. True branding requires extensive research with stakeholders and clients while simultaneously assessing competitors. Branding seeks to develop a complete company identity complete with mission, vision, copy and creative. And messaging – the best branding agencies put a tremendous amount of time and research into helping brands articulate their USP and tell their story.
So is it a design you’re after, or a brand?
For some businesses, a simple WordPress theme is enough to meet their goals. For others, end to end customization is key. If you’re not sure which is right for you, TAG can help.
Streamline your Search for a Design Partner
The Agency Guide, Inc prides itself on helping businesses of all sizes source the best design agencies. We match the right agency with the right project based on client needs, budget and personality. We only work with vetted design partners and who are proven to offer a great product at a fair price and great customer service.
For help answering all of the questions above and choosing the perfect agency for your needs, contact TAG today.