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What’s Broken With the Traditional Marketing Agency and Client Relationship Model (and How to Fix It)
John Bertino was interviewed on The Actionable Marketing Podcast, by CoSchedule which focuses on conversations with marketing geniuses from around the world delivered right to your earbuds. On this episode, they discussed what’s currently broken with the traditional marketing agency, and how John aims to fix it with The Agency Guide. Listen to the Show…
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Using Schema Markup for Local SEO
If you’ve been paying attention to digital marketing strategies, you might have heard about schema markups, also called structured data. While the concept isn’t new, it does tend to fly under the radar for many small to medium business owners who have a lot on their plates. This is good news for you. Why? Because…
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Optimizing a Google Local Listing
As a local business, drawing customers to your door can be a challenge. Between Amazon and food delivery apps, it feels like we are on a quest to never leave our couches. Here’s the thing, though — as much as the ecommerce industry grows, there is still a strong market for real, live people in…
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