Posts by The TAG Team
TAG Podcast
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Paid, Earned, and Owned Marketing Channels
Are you making the most of your marketing budget? A recent study found that — even with access to next-gen conversion tracking and analytics — businesses waste 40% of all marketing spend. If you want to get the most out of your marketing budget, you need to understand which marketing channels are likely to work…
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Optimizing a Google Local Listing
As a local business, drawing customers to your door can be a challenge. Between Amazon and food delivery apps, it feels like we are on a quest to never leave our couches. Here’s the thing, though — as much as the ecommerce industry grows, there is still a strong market for real, live people in…
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Link Building for Local SEO
How do you make sure your local site ranks well in search? There’s no easy answer, which can be frustrating for business owners who have a lot on their plate or link builders who aren’t as familiar with local link building strategies. You might wonder if it’s even worth the hassle. Yes, it is. And…
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Complete but Simple Guide to Local SEO Rankings
Small, local businesses can feel insignificant when compared to giant corporations; however, unlike their global counterparts, local businesses have the ability to target a local market. Through certain local SEO ranking factors (which will be discussed later on), your business can appear in (Snack) Pack Rankings, as well as organic page rankings. Before we dive…
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How to Measure ROI on Content Marketing Efforts
There’s no arguing the effectiveness of content marketing in terms of return on investment and overall long-term gain. While we all know it works, there are very few of us who can actually prove it in terms of an actual dollar figure. Using key performance indicators (KPIs) is a great way to measure overall performance…
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Fail Fast
Does it make sense to invest in developing your brand, or are you still trying to establish proof of concept? What channels can help you do this? They say that the best products are born out of need rather than creating demand that didn’t previously exist. There are exceptions, of course, such as Apple and…
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How to Choose the Right Marketing Mix for Your Business
Every business is different, and even those within the same segments can have wildly different marketing strategies. Finding a marketing strategy that works for your business is equal parts science and art. Those that run successful campaigns across multiple platforms are businesses that have mastered the arts of combining these tactics to create a rabid…
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B2B vs B2C Marketing and How Each Should Guide Your Marketing Channel Selection
In business, one of the first distinctions you’ll make is whether your product or service is intended for a B2B (business-to-business) or B2C (business-to-consumer) clientele. Only after deciding on your potential customer base, can you begin to develop a strategy in which to market to them. Deciding on appropriate amounts of marketing spend, which channels…
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Is It Time for SEO?! Or Should You Start With Design and CRO?
Is It Time for SEO?! Or Should You Start With Design and CRO? Of all the questions I’m asked by potential clients, this is near the top of the list. If it isn’t this question directly, it’s something along the lines of a client wanting to start an SEO campaign, but being blissfully unaware of…
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