Posts by John Bertino
40+ High DA Sites That Accept Guest Posts (In Multiple Industries)
To a beginner in SEO, nothing sounds more mouthwatering than a list of easily attainable high DA (shorthand for Domain Authority) sites that accept guest posts. But a lot of these lists are painfully outdated or feature mostly worthless inclusions like Facebook and Twitter — as if you’re not already sharing your business on social…
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How to Craft the Ideal Outreach Email for SEO in 2023 (And Actually Get Backlinks)
When you’re starting from zero with SEO, and you’re focusing on whitehat SEO, you can’t get anywhere without email outreach. You need to reach a very targeted audience who manage or contribute to established websites that are relevant to your business. But even getting cold emails opened is a challenge — much less having them…
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14 Blogger Outreach Tools for Productive Marketers (2023 Edition)
Finding the balance between automation and human touch in your outreach campaigns can be hard. With a mix of the right tools, though, you could improve your results. But with so many options out there, finding the right solution for your organization becomes excruciatingly time-consuming. The good news? We’ve done the legwork for you and…
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Blogger Outreach Strategy: A Complete Guide for 2023
Take an extra sip of coffee, because you’ve stumbled upon the most comprehensive guide on blogger outreach. Whether you’re a blogger trying to build some backlinks, an entrepreneur looking for new ways to promote your products or services, or a content manager trying to promote your newest blog post, we’ve got your back. We’ll walk…
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Using Schema Markup for Local SEO
If you’ve been paying attention to digital marketing strategies, you might have heard about schema markups, also called structured data. While the concept isn’t new, it does tend to fly under the radar for many small to medium business owners who have a lot on their plates. This is good news for you. Why? Because…
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A Complete Guide to Creating and Optimizing Local Landing Pages
When was the last time you performed a search on your phone? What did you look for? Maybe you were looking for a dry cleaner or a restaurant to get lunch. You wanted to find locations near you at that specific moment, right? Locally-optimized websites, landing pages, and content help make those searches successful. Google…
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Everything you Need to Know about Business Reviews and Local SEO
We all know that user reviews are a helpful resource for your prospective customers. Why? Because, let’s face it, you’re not exactly the most unbiased source of information when it comes to your own business. If someone wants to find the best cheesesteak in Philadelphia or the best taco in San Diego, they’re going to…
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Optimizing Citations for Local SEO
In the modern world, businesses live and die online. That’s not a well-kept secret. Your largest competitors are going to fight you tooth and nail for the attention of the online audience. How are you going to get your local business noticed in such a crowded commercial atmosphere? The answer comes in the form of…
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Part I: How to Select Marketing Channels Based on Your Industry
Industry matters a lot when it comes time to select marketing channels, and the distinction between B2B and B2C businesses is particularly important. Not all channels work for all businesses, and different industries benefit from focusing on different things in their marketing mix. In the first two articles in this series, we covered how your…
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Marketing Automation for Small Business in 2017
This article originally published on SCORE SEPT 11, 2017 As a small business owner, it can be extremely challenging to scale your marketing and sales efforts. Between you and your personnel, there are only so many man-hours in a day, and small businesses typically choose to apply those hours to closing existing opportunities with hot…
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