SEO
Complete but Simple Guide to Local SEO Rankings
Small, local businesses can feel insignificant when compared to giant corporations; however, unlike their global counterparts, local businesses have the ability to target a local market. Through certain local Search Engine Optimization (SEO) ranking factors (which we will discuss later on), your business can appear in (Snack) Pack Rankings, as well as organic page rankings.…
Get Millions of Views By Decoding the YouTube Algorithm [YouTube Marketing with Mike Desmarets from Evolve Ink, Part 4]
Did you know that over 500 hours of video are uploaded to YouTube every minute — but only a tiny fraction ever break through to get millions of views? What if you could crack the code behind YouTube’s algorithm and unlock massive growth for your channel? In this episode, a collaboration with the NJ Content…
Grow Your Business on YouTube and LinkedIn for Content Creators and Startups [YouTube Marketing with Finn McKenty, Part 3]
Going viral is overrated! Want to know how to really make a profit and grow your business on YouTube and LinkedIn? Then watch the full interview between host John Bertino and guest expert Finn McKenty. You will hear behind-the-scenes stories and facts about: engaging audiences on platforms like YouTube with differentiation and understanding the true…
Link Building for Local SEO
How do you make sure your local site ranks well in search? There’s no easy answer, which can be frustrating for business owners who have a lot on their plate or link builders who aren’t as familiar with local link building strategies. You might wonder if it’s even worth the hassle. Yes, it is. And…
Get More Views on YouTube Channel (Small Business Edition) [YouTube Marketing with JC Polk, Part 2]
Tired of your small business videos on YouTube getting lost in the noise? Let’s explore video strategies that are currently working for JC Polk, Executive Producer and Co-founder of OLAS Media, and John Bertino, CEO of The Agency Guide and Host of the Niche Marketing Podcast. John and JC aren’t just discussing theory; they have…
Optimizing a Google Local Listing
As a local business, drawing customers to your door can be a challenge. Between Amazon and food delivery apps, it feels like we are on a quest to never leave our couches. Here’s the thing, though — as much as the ecommerce industry grows, there is still a strong market for real, live people in…
How to Grow a YouTube Channel in 2025: A Case Study [YouTube Marketing with Natalie Brunell, Part 1]
Want to learn how to grow a YouTube channel and turn your passion into a monetized online presence? Let’s explore how Natalie Brunell, a former journalist, became a successful channel creator with nearly 200,000 subscribers. In this case study, you’ll discover actionable strategies for boosting your own channel’s growth, mastering YouTube’s algorithm, optimizing for YouTube…
How to Build a Profitable Podcast & YouTube Studio from Scratch [YouTube Marketing with Tom Brown, Part 5]
Don’t break the bank! Here’s what actually works when launching a content studio, podcast studio, or YouTube studio — whatever you want to call it! Tom Brown (Chicago Podcast Studio) and John Bertino (host of this show and co-host of NJ Content Studio show) break it all down—no fluff, just real stories, honest mistakes, and…
The Power of Storytelling in Marketing, YouTube, and TikTok Shop Success [YouTube Marketing with AJ Rantz, Part 6]
“I was months away from losing my house.” AJ Rantz’s journey from struggling social media content creator to a successful business is a powerful testament to resilience and creativity. Once a bartender on the brink of losing everything during the COVID-19 pandemic, AJ turned adversity into opportunity by launching Cocktail Cards, which became a wildly…
Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4]
Did you know nonprofits can access up to $13,000 in FREE money to use in paid ads? Free digital advertising via Google and Microsoft ad grants is a topic that can’t be skipped in our interview series on nonprofit marketing! Grant Hensel, the Founder and CEO of Nonprofit Megaphone, stopped by to share best practices…