Marketing Strategy
Expert Food Packaging Design with DePersico Creative [Food and Beverage Marketing – Part 2]
Does food packaging design really matter? In this episode, we explore the world of packaging in marketing food and beverage products with James and Paul from DePersico Creative. We discuss on-package messaging, brand positioning, design considerations, getting products on store shelves, and more! Through their expertise and insightful examples, we highlight the importance of…
Retail Promotion for Food and Beverage Products With Angela Rakis [Food and Beverage Marketing – Part 3]
How can you (1) get retailers to stock your food and beverage products and (2) market your new food brand to stand out on the shelf? If you’re looking for a proven, tactical strategy on retail promotion for food and beverage products, watch now! Angela Rakis, our guest expert, is a seasoned brand strategist…
Mastering Storytelling and Video Production With Ted Passon [Food and Beverage Marketing – Part 5]
Ted Passon (co-owner of All Ages Productions and award-winning director, writer, producer, and video artist) shares insights on storytelling in video production, emphasizing the impact of authentic brand narratives and visuals in enhancing a brand’s message. Ted highlights the value of bold aesthetic choices and collaboration with artists for compelling content and stresses the importance…
Scaling a Food Brand: Case Study on Tahini [Food & Beverage Marketing – Part 6]
Looking for advice on scaling a food brand? Amy Zitelman, co-founder of Soom Foods, a tahini company, stops by to share Soom’s journey from a kitchen startup to a widely distributed product. We talk about: Innovative marketing strategies Amazon marketing and fulfillment Getting on shelves in Whole Foods Traditional PR like Forbes “30 Under 30”…
Social Media Content for Food Products with Josh Roush [Food and Beverage Marketing – Part 8]
The CEO of Movetic, Josh Roush, comes on to help guide food and beverage brands to use social media to grow. Not only does Josh break down concepts like ethos, storytelling, visuals, and influencers, his Tractor Beverages case study highlights messaging success in a clear way. It’s all about experimentation and support for a strong…
Amazon Marketing for Food & Beverage Products with Aalap Shah [Food and Beverage Marketing – Part 9]
If you sell products on Amazon, don’t miss this episode where expert guest Aalap Shah discusses Amazon marketing strategy for food and beverage CPG brands, emphasizing A+ content, storytelling, and tips for optimization, advertising, and market share. Listen, watch, and keep reading for a full breakdown on how to use Amazon marketing to sell your…
Paid, Earned, and Owned Marketing Channels
Are you making the most of your marketing budget? A recent study found that — even with access to next-gen conversion tracking and analytics — businesses waste 40% of all marketing spend. If you want to get the most out of your marketing budget, you need to understand which marketing channels are likely to work…
Marketing Automation for Small Business
This article originally published on SCORE SEPT 11, 2017 As a small business owner, it can be extremely challenging to scale your marketing and sales efforts. Between you and your personnel, there are only so many man-hours in a day, and small businesses typically choose to apply those hours to closing existing opportunities with hot…
Part I: How to Select Marketing Channels Based on Your Industry
Industry matters a lot when it comes time to select marketing channels, and the distinction between B2B and B2C businesses is particularly important. Not all channels work for all businesses, and different industries benefit from focusing on different things in their marketing mix. In the first two articles in this series, we covered how your…
Being a Creative Hustler
Bob Dylan sang it many years back: “The times, they are a-changin’.” Times are changing now — and more so than many of us would like to admit. Technology is running our world. We are all connected in ways that our grandparents couldn’t even dream of. Our present world makes “The Jetsons” look like the…