Marketing Strategy
Get Millions of Views By Decoding the YouTube Algorithm [YouTube Marketing with Mike Desmarets from Evolve Ink, Part 4]
Did you know that over 500 hours of video are uploaded to YouTube every minute — but only a tiny fraction ever break through to get millions of views? What if you could crack the code behind YouTube’s algorithm and unlock massive growth for your channel? In this episode, a collaboration with the NJ Content…
Leveraging Influencer Marketing and PR in the Food and Beverage Industry with Bill Southard [Food and Beverage Marketing – Part 4]
What’s the secret to influencer marketing, PR, and getting earned media for food brands and beverage brands? In an exclusive interview with Bill Southard, we look at real examples and specific tactics to leverage micro-influencers, PR campaigns, in-person product sampling, earned media from traditional media sources, and more to grow your food or beverage…
Retail Promotion for Food and Beverage Products With Angela Rakis [Food and Beverage Marketing – Part 3]
How can you (1) get retailers to stock your food and beverage products and (2) market your new food brand to stand out on the shelf? If you’re looking for a proven, tactical strategy on retail promotion for food and beverage products, watch now! Angela Rakis, our guest expert, is a seasoned brand strategist…
Mastering Storytelling and Video Production With Ted Passon [Food and Beverage Marketing – Part 5]
Ted Passon (co-owner of All Ages Productions and award-winning director, writer, producer, and video artist) shares insights on storytelling in video production, emphasizing the impact of authentic brand narratives and visuals in enhancing a brand’s message. Ted highlights the value of bold aesthetic choices and collaboration with artists for compelling content and stresses the importance…
Secrets to Mortgage Marketing Success Through Mastering Personal Branding: Mortgage Industry Marketing Part 4, Marisa Carey
Ever wondered how to skyrocket your mortgage marketing game? Picture this: transforming from a loan officer to a marketing virtuoso, forging a captivating personal brand that commands attention and drives success. This episode is all about personal branding in mortgage marketing. In this exhilarating episode of the Niche Marketing Podcast, get ready to unravel…
Expert Food Packaging Design with DePersico Creative [Food and Beverage Marketing – Part 2]
Does food packaging design really matter? In this episode, we explore the world of packaging in marketing food and beverage products with James and Paul from DePersico Creative. We discuss on-package messaging, brand positioning, design considerations, getting products on store shelves, and more! Through their expertise and insightful examples, we highlight the importance of…
Scaling a Food Brand: Case Study on Tahini [Food & Beverage Marketing – Part 6]
Looking for advice on scaling a food brand? Amy Zitelman, co-founder of Soom Foods, a tahini company, stops by to share Soom’s journey from a kitchen startup to a widely distributed product. We talk about: Innovative marketing strategies Amazon marketing and fulfillment Getting on shelves in Whole Foods Traditional PR like Forbes “30 Under 30”…
Grow Your Business on YouTube and LinkedIn for Content Creators and Startups [YouTube Marketing with Finn McKenty, Part 3]
Going viral is overrated! Want to know how to really make a profit and grow your business on YouTube and LinkedIn? Then watch the full interview between host John Bertino and guest expert Finn McKenty. You will hear behind-the-scenes stories and facts about: engaging audiences on platforms like YouTube with differentiation and understanding the true…
How to Build and Grow a Thriving YouTube Channel for Nonprofits [Nonprofit Marketing with Amber Melanie Smith, Part 8]
Ready to learn how to effectively market a nonprofit while utilizing massive platforms and search engines like YouTube? In this episode of the Niche Marketing Podcast, host John Bertino chats with Amber Melanie Smith, founder of Activate Good and an emerging social impact YouTuber. Amber shares her journey from nonprofit leadership to digital content creation,…
How to Grow a YouTube Channel in 2025: A Case Study [YouTube Marketing with Natalie Brunell, Part 1]
Want to learn how to grow a YouTube channel and turn your passion into a monetized online presence? Let’s explore how Natalie Brunell, a former journalist, became a successful channel creator with nearly 200,000 subscribers. In this case study, you’ll discover actionable strategies for boosting your own channel’s growth, mastering YouTube’s algorithm, optimizing for YouTube…