Marketing Strategy

Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5]

Let’s dive into the world of influencer marketing for nonprofits with Ashwath Narayanan, CEO of Social Currant! In this detailed conversation, we explore how nonprofits can leverage influencer marketing to enhance their fundraising efforts, build long-term relationships, and navigate the complexities of legal and financial considerations. Listen to the Podcast Interview on Influencer Marketing for…

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Scaling a Food Brand: Case Study on Tahini [Food & Beverage Marketing, Part 6]

 Looking for advice on scaling a food brand? Amy Zitelman, co-founder of Soom Foods, a tahini company, stops by to share Soom’s journey from a kitchen startup to a widely distributed product. We talk about: Innovative marketing strategies Amazon marketing and fulfillment Getting on shelves in Whole Foods Traditional PR like Forbes “30 Under…

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Mastering Storytelling and Video Production With Ted Passon [Food and Beverage Marketing – Part 5]

Ted Passon (co-owner of All Ages Productions and award-winning director, writer, producer, and video artist) shares insights on storytelling in video production, emphasizing the impact of authentic brand narratives and visuals in enhancing a brand’s message. Ted highlights the value of bold aesthetic choices and collaboration with artists for compelling content and stresses the importance…

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Marketing to Retailers in the Food Industry With Jean-Marc Demers [Food and Beverage Marketing – Part 1]

 Want retailers to stock and sell more of your food products? From seductive packaging to captivating storytelling, discover the secrets of marketing to retailers in the food industry with expert food and beverage marketer Jean-Marc Demers. Uncover the art of out-of-store engagement, localized advertising, and the power of public relations in this enlightening episode…

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Leveraging Influencer Marketing and PR in the Food and Beverage Industry with Bill Southard [Food and Beverage Marketing – Part 4]

 What’s the secret to influencer marketing, PR, and getting earned media for food brands and beverage brands? In an exclusive interview with Bill Southard, we look at real examples and specific tactics to leverage micro-influencers, PR campaigns, in-person product sampling, earned media from traditional media sources, and more to grow your food or beverage…

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Food Product Packaging Design Case Study with Jenn David [Food and Beverage Marketing, Part 7]

Packaging expert Jenn David Connolly explains how design affects food marketing using case studies like Cooper Street Cookies and Vevan, emphasizing the significance of cohesive branding and innovative design in driving consumer appeal and market growth. Want more niche marketing insights on Food and Beverage Marketing? This episode is Part 7 in a multi-part series…

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Expert Food Packaging Design with DePersico Creative [Food and Beverage Marketing – Part 2]

 Does food packaging design really matter? In this episode, we explore the world of packaging in marketing food and beverage products with James and Paul from DePersico Creative. We discuss on-package messaging, brand positioning, design considerations, getting products on store shelves, and more! Through their expertise and insightful examples, we highlight the importance of…

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