Marketing Strategy
005: Marketing Apprenticeships | The Biggest SECRET WEAPON for Marketing ROI
What is the future of marketing training? Discover how entry-level marketers can be guided to success by mentors paid by government funds, earn digital certifications, and bank real-world experience. These apprentices-turned-marketing-aces can help build your brand or business! Listen now to learn how hiring a marketing apprentice can benefit your marketing efforts. Want to learn…
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004: Secrets to Mortgage Marketing Success Through Mastering Personal Branding: Mortgage Industry Marketing Part 4, Marisa Carey
Ever wondered how to skyrocket your mortgage marketing game? Picture this: transforming from a loan officer to a marketing virtuoso, forging a captivating personal brand that commands attention and drives success. This episode is all about personal branding in mortgage marketing. In this exhilarating episode of the Niche Marketing Podcast, get ready to unravel the…
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003: Content Marketing Strategies for Building Trust and Authority as a Mortgage Lender: Mortgage Industry Marketing Part 3, Jeff Kuns
Are you a marketer working with smaller, more regional players in the mortgage industry? Then this episode — all about mortgage industry content marketing, relationship building, strategic content creation, and more — is for you! Jeff Kuns, our featured guest today, was born and raised in Southern California but ended up moving to Northern California…
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002: Unveiling an Expert’s Mortgage Lead Gen Strategies: Co-Registration, Ads, and More – Mortgage Industry Marketing Part 2, Nate Broughton
The mortgage industry and related verticals are competitive spaces. Do you know which marketing tactics and lead generation strategies to adopt and which to avoid? Listen to today’s episode with guest Nate Broughton who has a long history in the mortgage industry, starting over 20 years ago in the “wild west days of internet marketing.”…
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001: Mortgage Marketing Expert Reveals Secrets to Generating Leads from Email and Social Media – Mortgage Industry Marketing Part 1, Erina Johnson
From freelance copywriter to mortgage banker, Erina Johnson has a unique story that has given her a competitive edge in the world of marketing with a focus on highly effective mortgage email marketing. In this episode, join host John Bertino as he sits down with Erina to explore the fascinating journey that led her…
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000: Introduction to the Niche Marketing Podcast with John Bertino
Introducing the Niche Marketing Podcast! NMP is a new show by The Agency Guide (TAG) that aims to offer a unique angle on marketing by interviewing marketers with exceptional insights into specific industries. The host, John Bertino, founded TAG and is joined by Laura Petersen, the Director of Content, for this introductory episode. The…
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Paid, Earned, and Owned Marketing Channels
Are you making the most of your marketing budget? A recent study found that — even with access to next-gen conversion tracking and analytics — businesses waste 40% of all marketing spend. If you want to get the most out of your marketing budget, you need to understand which marketing channels are likely to work…
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Part I: How to Select Marketing Channels Based on Your Industry
Industry matters a lot when it comes time to select marketing channels, and the distinction between B2B and B2C businesses is particularly important. Not all channels work for all businesses, and different industries benefit from focusing on different things in their marketing mix. In the first two articles in this series, we covered how your…
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Marketing Automation for Small Business in 2017
This article originally published on SCORE SEPT 11, 2017 As a small business owner, it can be extremely challenging to scale your marketing and sales efforts. Between you and your personnel, there are only so many man-hours in a day, and small businesses typically choose to apply those hours to closing existing opportunities with hot…
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How The Wrong Marketing Agency Can Endanger Your Business
This article originally published on Forbes AUG 3, 2017 @ 08:30 AM Most companies start out doing their digital marketing using an in-house team, often on a shoestring budget. The business grows, and you hire more people to handle tasks. Eventually, you start to wonder, could my business grow faster with a real marketing agency? The…
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