Marketing Strategy
The Power of Storytelling in Marketing, YouTube, and TikTok Shop Success [YouTube Marketing with AJ Rantz, Part 6]
TikTok Shop success is about more than just trending audio or lucky virality — it’s about authentic storytelling combined with smart strategy across content, community, and commerce. Whether you’re a small business owner, an aspiring content creator, or a brand exploring social commerce, the secret to winning on TikTok lies in understanding how the TikTok…
Amazon Marketing for Food & Beverage Products with Aalap Shah [Food and Beverage Marketing – Part 9]
If you sell products on Amazon, don’t miss this episode where expert guest Aalap Shah discusses Amazon marketing strategy for food and beverage CPG brands, emphasizing A+ content, storytelling, and tips for optimization, advertising, and market share. Listen, watch, and keep reading for a full breakdown on how to use Amazon marketing to sell your…
Social Media Content for Food Products with Josh Roush [Food and Beverage Marketing – Part 8]
The CEO of Movetic, Josh Roush, comes on to help guide food and beverage brands to use social media to grow. Not only does Josh break down concepts like ethos, storytelling, visuals, and influencers, his Tractor Beverages case study highlights messaging success in a clear way. It’s all about experimentation and support for a strong…
Food Product Packaging Design Case Study with Jenn David [Food and Beverage Marketing – Part 7]
Food product packaging expert Jenn David Connolly explains how design affects food marketing using case studies like Cooper Street Cookies and Vevan, emphasizing the significance of cohesive branding and innovative design in driving consumer appeal and market growth. Get ready for a full masterclass on food packaging design below! Listen: Interview on Food Product…
Scaling a Food Brand: Case Study on Tahini [Food & Beverage Marketing – Part 6]
Looking for advice on scaling a food brand? Amy Zitelman, co-founder of Soom Foods, a tahini company, stops by to share Soom’s journey from a kitchen startup to a widely distributed product. We talk about: Innovative marketing strategies Amazon marketing and fulfillment Getting on shelves in Whole Foods Traditional PR like Forbes “30 Under 30”…
Mastering Storytelling and Video Production With Ted Passon [Food and Beverage Marketing – Part 5]
Ted Passon (co-owner of All Ages Productions and award-winning director, writer, producer, and video artist) shares insights on storytelling in video production, emphasizing the impact of authentic brand narratives and visuals in enhancing a brand’s message. Ted highlights the value of bold aesthetic choices and collaboration with artists for compelling content and stresses the importance…
Retail Promotion for Food and Beverage Products With Angela Rakis [Food and Beverage Marketing – Part 3]
How can you (1) get retailers to stock your food and beverage products and (2) market your new food brand to stand out on the shelf? If you’re looking for a proven, tactical strategy on retail promotion for food and beverage products, watch now! Angela Rakis, our guest expert, is a seasoned brand strategist…
Expert Food Packaging Design with DePersico Creative [Food and Beverage Marketing – Part 2]
Does food packaging design really matter? In this episode, we explore the world of packaging in marketing food and beverage products with James and Paul from DePersico Creative. We discuss on-package messaging, brand positioning, design considerations, getting products on store shelves, and more! Through their expertise and insightful examples, we highlight the importance of…
Marketing to Retailers in the Food Industry With Jean-Marc Demers [Food and Beverage Marketing – Part 1]
Want retailers to stock and sell more of your food products? From seductive packaging to captivating storytelling, discover the secrets of marketing to retailers in the food industry with expert food and beverage marketer Jean-Marc Demers. Uncover the art of out-of-store engagement, localized advertising, and the power of public relations in this enlightening episode…
Marketing Apprenticeships | The Biggest SECRET WEAPON for Marketing ROI
What is the future of marketing training? Marketing Apprenticeships. Discover how entry-level marketers can be guided to success by mentors paid by government funds, earn digital certifications, and bank real-world experience. These apprentices-turned-marketing-aces can help build your brand or business! Listen now to learn how hiring a marketing apprentice can benefit your marketing efforts.…