Marketing Strategy
How to Vet an AI-First Agency Before You Hire One
To vet an AI-first agency, evaluate how AI is used, not just whether it is used. The strongest agencies can explain which business problems AI solves, how workflows are customized to your brand, who provides human oversight at each stage, and how AI’s impact is measured in real business terms. Agencies that cannot answer those…
The E-Commerce Guide to GEO: Why AI is Stealing Your Organic Traffic
Review your analytics dashboard, and you might see a steady, unexplainable bleed in organic traffic. There is no manual penalty, no major core update, and your rankings remain stable. The good news is, your buyers didn’t go to a competitor; they went to an AI platform. Address your e-commerce AI search traffic drop by looking…
The AI Search Revolution: Is Your Marketing Agency Optimizing for the Past?
For two decades, the digital marketing playbook remained relatively stable: rank on page one of Google, get the click, and convert the lead. The rise of ChatGPT, Perplexity, and Google’s AI Overviews has fundamentally broken that model. Website traffic from traditional search engines is projected to drop significantly over the next few years as Large…
The Power of Storytelling in Marketing, YouTube, and TikTok Shop Success [YouTube Marketing with AJ Rantz, Part 6]
“I was months away from losing my house.” AJ Rantz’s journey from struggling social media content creator to a successful business is a powerful testament to resilience and creativity. Once a bartender on the brink of losing everything during the COVID-19 pandemic, AJ turned adversity into opportunity by launching Cocktail Cards, which became a wildly…
Get Millions of Views By Decoding the YouTube Algorithm [YouTube Marketing with Mike Desmarets from Evolve Ink, Part 4]
Did you know that over 500 hours of video are uploaded to YouTube every minute — but only a tiny fraction ever break through to get millions of views? What if you could crack the code behind YouTube’s algorithm and unlock massive growth for your channel? In this episode, a collaboration with the NJ Content…
Scaling a Food Brand: Case Study on Tahini [Food & Beverage Marketing – Part 6]
Looking for advice on scaling a food brand? Amy Zitelman, co-founder of Soom Foods, a tahini company, stops by to share Soom’s journey from a kitchen startup to a widely distributed product. We talk about: Innovative marketing strategies Amazon marketing and fulfillment Getting on shelves in Whole Foods Traditional PR like Forbes “30 Under 30”…
Grow Your Business on YouTube and LinkedIn for Content Creators and Startups [YouTube Marketing with Finn McKenty, Part 3]
Going viral is overrated! Want to know how to really make a profit and grow your business on YouTube and LinkedIn? Then watch the full interview between host John Bertino and guest expert Finn McKenty. You will hear behind-the-scenes stories and facts about: engaging audiences on platforms like YouTube with differentiation and understanding the true…
Account-Based Marketing for Industrial Products with Thad Kahlow [Industrial Product Marketing – Part 3]
1300% ROI using industrial Account-Based Marketing strategies? Yes! In this eye-opening podcast, expert Thad Kahlow shares invaluable insights and real success stories for using account-based marketing strategies for industrial brands. Explore the power of targeted marketing in the manufacturing world, the secrets to engaging potential clients digitally, and hear how 1300% was achieved through an…
Get More Views on YouTube Channel (Small Business Edition) [YouTube Marketing with JC Polk, Part 2]
Tired of your small business videos on YouTube getting lost in the noise? Let’s explore video strategies that are currently working for JC Polk, Executive Producer and Co-founder of OLAS Media, and John Bertino, CEO of The Agency Guide and Host of the Niche Marketing Podcast. John and JC aren’t just discussing theory; they have…
How to Grow a YouTube Channel in 2025: A Case Study [YouTube Marketing with Natalie Brunell, Part 1]
Want to learn how to grow a YouTube channel and turn your passion into a monetized online presence? Let’s explore how Natalie Brunell, a former journalist, became a successful channel creator with nearly 200,000 subscribers. In this case study, you’ll discover actionable strategies for boosting your own channel’s growth, mastering YouTube’s algorithm, optimizing for YouTube…