Marketing Strategy
Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4]
Did you know nonprofits can access up to $13,000 in FREE money to use in paid ads? Free digital advertising via Google and Microsoft ad grants is a topic that can’t be skipped in our interview series on nonprofit marketing! Grant Hensel, the Founder and CEO of Nonprofit Megaphone, stopped by to share best practices…
Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse, Part 3]
Nonprofit branding, what makes a great nonprofit website, how to increase peer-to-peer fundraising, strategy for consistent messaging standards, and more! In this episode of the Niche Marketing Podcast, we sit down with Alex Morse from Side Sea and Hopsie to explore the essentials of branding and websites for nonprofits. Alex brings a wealth of experience…
B2B Content Marketing and LinkedIn Advertising | Industrial Product Marketing Part 4, Jim Londeree
What if you could harness the power of LinkedIn to supercharge your marketing efforts? Jim Londeree – the COO of Dream Factory, the B2B Content Marketing Agency that’s making waves in Orlando, Florida – is on the show to tell us exactly how. Jim gives us a peek into his treasure trove of LinkedIn…
Social Media Content for Food Products [Food and Beverage Marketing, Part 8]
The CEO of Movetic, Josh Roush, comes on to help guide food and beverage brands to use social media to grow. Not only does Josh break down concepts like ethos, storytelling, visuals, and influencers, his Tractor Beverages case study highlights messaging success in a clear way. It’s all about experimentation and support for a…
Amazon Marketing for Food & Beverage Products [Food and Beverage Marketing, Part 9]
If you sell products on Amazon, don’t miss this episode where expert guest Aalap Shah discusses Amazon marketing strategies for food and beverage CPG brands, emphasizing A+ content, storytelling, and tips for optimization, advertising, and market share. Want more niche marketing insights on Food and Beverage Marketing? This episode is Part 9 in a…
Leveraging Influencer Marketing and PR in the Food and Beverage Industry with Bill Southard [Food and Beverage Marketing – Part 4]
What’s the secret to influencer marketing, PR, and getting earned media for food brands and beverage brands? In an exclusive interview with Bill Southard, we look at real examples and specific tactics to leverage micro-influencers, PR campaigns, in-person product sampling, earned media from traditional media sources, and more to grow your food or beverage…
Mastering Storytelling and Video Production With Ted Passon [Food and Beverage Marketing – Part 5]
Ted Passon (co-owner of All Ages Productions and award-winning director, writer, producer, and video artist) shares insights on storytelling in video production, emphasizing the impact of authentic brand narratives and visuals in enhancing a brand’s message. Ted highlights the value of bold aesthetic choices and collaboration with artists for compelling content and stresses the importance…
Scaling a Food Brand: Case Study on Tahini [Food & Beverage Marketing, Part 6]
Looking for advice on scaling a food brand? Amy Zitelman, co-founder of Soom Foods, a tahini company, stops by to share Soom’s journey from a kitchen startup to a widely distributed product. We talk about: Innovative marketing strategies Amazon marketing and fulfillment Getting on shelves in Whole Foods Traditional PR like Forbes “30 Under…
Food Product Packaging Design Case Study with Jenn David [Food and Beverage Marketing, Part 7]
Packaging expert Jenn David Connolly explains how design affects food marketing using case studies like Cooper Street Cookies and Vevan, emphasizing the significance of cohesive branding and innovative design in driving consumer appeal and market growth. Want more niche marketing insights on Food and Beverage Marketing? This episode is Part 7 in a multi-part series…
Unveiling an Expert’s Mortgage Lead Gen Strategies: Co-Registration, Ads, and More – Mortgage Industry Marketing Part 2, Nate Broughton
The mortgage industry and related verticals are competitive spaces. Do you know which marketing tactics and lead generation strategies to adopt and which to avoid? Listen to today’s episode with guest Nate Broughton who has a long history in the mortgage industry, starting over 20 years ago in the “wild west days of internet marketing.”…