Marketing Strategy
How to Grow a YouTube Channel in 2025: A Case Study [YouTube Marketing with Natalie Brunell, Part 1]
Want to learn how to grow a YouTube channel and turn your passion into a monetized online presence? Let’s explore how Natalie Brunell, a former journalist, became a successful channel creator with nearly 200,000 subscribers. In this case study, you’ll discover actionable strategies for boosting your own channel’s growth, mastering YouTube’s algorithm, optimizing for YouTube…
Get More Views on YouTube Channel (Small Business Edition) [YouTube Marketing with JC Polk, Part 2]
Tired of your small business videos on YouTube getting lost in the noise? Let’s explore video strategies that are currently working for JC Polk, Executive Producer and Co-founder of OLAS Media, and John Bertino, CEO of The Agency Guide and Host of the Niche Marketing Podcast. John and JC aren’t just discussing theory; they have…
Paid, Earned, and Owned Marketing Channels
Are you making the most of your marketing budget? A recent study found that — even with access to next-gen conversion tracking and analytics — businesses waste 40% of all marketing spend. If you want to get the most out of your marketing budget, you need to understand which marketing channels are likely to work…
Video Production & Storytelling For Nonprofits [Nonprofit Marketing with Billy Silva, Part 7]
Storytelling has always been a cornerstone of human connection, and for your nonprofit marketing strategy, it’s an essential tool to inspire, engage, and drive action. Paired with video production, storytelling becomes even more powerful, enabling organizations to connect emotionally with their audience, amplify their message, and achieve their goals. Our conversation with Billy Silva delves…
Nonprofit SEO Strategy 101 [Nonprofit Marketing with Jake Bohall, Part 6]
Search engine optimization (SEO) helps your nonprofit website show up higher in search engine results like Google and Bing. But for your nonprofit organization, it’s more than just about getting clicks—it’s a game-changer for spreading the word about your mission and boosting website traffic, which leads to increased donor engagement, more volunteers, and helping make…
Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5]
Nonprofit organizations must think outside the box if they want to scale awareness, trust, and relationships—three critical elements for successful fundraising and accomplishing their mission. But how can nonprofits effectively scale these seemingly personal connections? The answer might lie in influencer marketing. As Robert Cialdini points out in his book Influence, people are significantly swayed…
Nonprofit OmniChannel Marketing [Nonprofit Marketing with Michael Goodrum, Part 2]
Your nonprofit needs an omnichannel marketing strategy to stand out, grow, and thrive. If you want to increase your impact, you are in the right place. In this episode of the Niche Marketing Podcast, host John Bertino and Michael Goodrum, Director of Client Services at Community Boost in San Diego, have a detailed conversation about:…
Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4]
Did you know nonprofits can access up to $13,000 in FREE money to use in paid ads? Free digital advertising via Google and Microsoft ad grants is a topic that can’t be skipped in our interview series on nonprofit marketing! Grant Hensel, the Founder and CEO of Nonprofit Megaphone, stopped by to share best practices…
Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse, Part 3]
Nonprofit branding, what makes a great nonprofit website, how to increase peer-to-peer fundraising, strategy for consistent messaging standards, and more! In this episode of the Niche Marketing Podcast, we sit down with Alex Morse from side•sea and Hopsie to explore the essentials of branding and websites for nonprofits. Alex brings a wealth of experience helping…
Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen, Part 1]
Are you looking to refine your nonprofit communications strategy and make a greater impact? In this episode of the Niche Marketing Podcast, host John Bertino and Rick Cohen, Chief Communications Officer for the National Council of Nonprofits, explore the critical elements of effective communications strategy for nonprofit organizations, including: the importance of directing profits back…