Marketing Strategy
How to Grow a YouTube Channel in 2025: A Case Study [YouTube Marketing with Natalie Brunell, Part 1]
Want to learn how to grow a YouTube channel and turn your passion into a monetized online presence? Let’s explore how Natalie Brunell, a former journalist, became a successful channel creator with nearly 200,000 subscribers. In this case study, you’ll discover actionable strategies for boosting your own channel’s growth, mastering YouTube’s algorithm, optimizing for YouTube…
How to Build a Profitable Podcast & YouTube Studio from Scratch [YouTube Marketing with Tom Brown, Part 5]
Don’t break the bank! Here’s what actually works when launching a content studio, podcast studio, or YouTube studio — whatever you want to call it! Tom Brown (Chicago Podcast Studio) and John Bertino (host of this show and co-host of NJ Content Studio show) break it all down—no fluff, just real stories, honest mistakes, and…
Going Viral on TikTok and YouTube in the Wedding Industry [YouTube Marketing with Adriana Brauckmann, Part 7]
What does it take for a wedding content creator to go from zero to over 50,000 loyal followers—and rack up half a million views on a TikTok video about bridal shower dresses? In this lively, unscripted episode, Adriana Brauckmann, founder of The Pre-Nup podcast and a seasoned wedding industry insider, dishes on her unfiltered journey…
Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4]
Did you know nonprofits can access up to $13,000 in FREE money to use in paid ads? Free digital advertising via Google and Microsoft ad grants is a topic that can’t be skipped in our interview series on nonprofit marketing! Grant Hensel, the Founder and CEO of Nonprofit Megaphone, stopped by to share best practices…
Nonprofit SEO Strategy 101 [Nonprofit Marketing with Jake Bohall, Part 6]
Search engine optimization (SEO) helps your nonprofit website show up higher in search engine results like Google and Bing. But for your nonprofit organization, it’s more than just about getting clicks—it’s a game-changer for spreading the word about your mission and boosting website traffic, which leads to increased donor engagement, more volunteers, and helping make…
Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5]
Nonprofit organizations must think outside the box if they want to scale awareness, trust, and relationships—three critical elements for successful fundraising and accomplishing their mission. But how can nonprofits effectively scale these seemingly personal connections? The answer might lie in influencer marketing. As Robert Cialdini points out in his book Influence, people are significantly swayed…
Unveiling an Expert’s Mortgage Lead Gen Strategies: Co-Registration, Ads, and More – Mortgage Industry Marketing Part 2, Nate Broughton
The mortgage industry and related verticals are competitive spaces. Do you know which marketing tactics and lead generation strategies to adopt and which to avoid? Listen to today’s episode with guest Nate Broughton who has a long history in the mortgage industry, starting over 20 years ago in the “wild west days of internet marketing.”…
Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen, Part 1]
Are you looking to refine your nonprofit communications strategy and make a greater impact? In this episode of the Niche Marketing Podcast, host John Bertino and Rick Cohen, Chief Communications Officer for the National Council of Nonprofits, explore the critical elements of effective communications strategy for nonprofit organizations, including: the importance of directing profits back…
Nonprofit OmniChannel Marketing [Nonprofit Marketing with Michael Goodrum, Part 2]
Your nonprofit needs an omnichannel marketing strategy to stand out, grow, and thrive. If you want to increase your impact, you are in the right place. In this episode of the Niche Marketing Podcast, host John Bertino and Michael Goodrum, Director of Client Services at Community Boost in San Diego, have a detailed conversation about:…
Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse, Part 3]
Nonprofit branding, what makes a great nonprofit website, how to increase peer-to-peer fundraising, strategy for consistent messaging standards, and more! In this episode of the Niche Marketing Podcast, we sit down with Alex Morse from side•sea and Hopsie to explore the essentials of branding and websites for nonprofits. Alex brings a wealth of experience helping…