Content Marketing
Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen, Part 1]
Are you looking to refine your nonprofit communications strategy and make a greater impact? In this episode of the Niche Marketing Podcast, host John Bertino and Rick Cohen, Chief Communications Officer for the National Council of Nonprofits, explore the critical elements of effective communications strategy for nonprofit organizations, including: the importance of directing profits back…
Nonprofit OmniChannel Marketing [Nonprofit Marketing with Michael Goodrum, Part 2]
Your nonprofit needs an omnichannel marketing strategy to stand out, grow, and thrive. If you want to increase your impact, you are in the right place. In this episode of the Niche Marketing Podcast, host John Bertino and Michael Goodrum, Director of Client Services at Community Boost in San Diego, have a detailed conversation about:…
Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse, Part 3]
Nonprofit branding, what makes a great nonprofit website, how to increase peer-to-peer fundraising, strategy for consistent messaging standards, and more! In this episode of the Niche Marketing Podcast, we sit down with Alex Morse from side•sea and Hopsie to explore the essentials of branding and websites for nonprofits. Alex brings a wealth of experience helping…
How to Build and Grow a Thriving YouTube Channel for Nonprofits [Nonprofit Marketing with Amber Melanie Smith, Part 8]
Ready to learn how to effectively market a nonprofit while utilizing massive platforms and search engines like YouTube? In this episode of the Niche Marketing Podcast, host John Bertino chats with Amber Melanie Smith, founder of Activate Good and an emerging social impact YouTuber. Amber shares her journey from nonprofit leadership to digital content creation,…
Food Product Packaging Design Case Study with Jenn David [Food and Beverage Marketing – Part 7]
Food product packaging expert Jenn David Connolly explains how design affects food marketing using case studies like Cooper Street Cookies and Vevan, emphasizing the significance of cohesive branding and innovative design in driving consumer appeal and market growth. Get ready for a full masterclass on food packaging design below! Listen: Interview on Food Product…
Secrets to Mortgage Marketing Success Through Mastering Personal Branding: Mortgage Industry Marketing Part 4, Marisa Carey
Ever wondered how to skyrocket your mortgage marketing game? Picture this: transforming from a loan officer to a marketing virtuoso, forging a captivating personal brand that commands attention and drives success. This episode is all about personal branding in mortgage marketing. In this exhilarating episode of the Niche Marketing Podcast, get ready to unravel…
Mortgage Marketing Expert Reveals Secrets to Generating Leads from Email and Social Media – Mortgage Industry Marketing Part 1, Erina Johnson
From freelance copywriter to mortgage banker, Erina Johnson has a unique story that has given her a competitive edge in the world of marketing with a focus on highly effective mortgage email marketing. In this episode, join host John Bertino as he sits down with Erina to explore the fascinating journey that led her…
Content Marketing Strategies for Building Trust and Authority as a Mortgage Lender: Mortgage Industry Marketing Part 3, Jeff Kuns
Are you a marketer working with smaller, more regional players in the mortgage industry? Then this episode — all about mortgage industry content marketing, relationship building, strategic content creation, and more — is for you! Jeff Kuns, our featured guest today, was born and raised in Southern California but ended up moving to Northern California…
B2B Content Marketing and LinkedIn Advertising with Jim Londeree [Industrial Product Marketing – Part 4]
What if you could harness the power of LinkedIn to supercharge your marketing efforts? Jim Londeree – the COO of Dream Factory, the B2B Content Marketing Agency that’s making waves in Orlando, Florida – is on the show to tell us exactly how. Jim gives us a peek into his treasure trove of LinkedIn marketing…
The ULTIMATE Industrial Product Marketing Overview with Kelly Olson [Industrial Product Marketing – Part 1]
Are you struggling to grow your industrial products company and realize you need a strategic, tailored industrial product marketing plan? In our experience working with clients who sell industrial products at scale, we often hear how outdated their marketing strategies feel—stuck in the 90s. Today, effective B2B marketing for manufacturers and industrial supply companies requires…