How Small Businesses Can Attract Traffic With Valuable Content Assets

This article originally published on Forbes SEP 14, 2017 @ 08:30 AM Creating high-quality content that has real value to readers but also furthers marketing goals can be a significant challenge for small businesses. Before we get into the how, let’s talk about the what and the why. What’s the premise behind content marketing (aka “inbound marketing”) anyway? What Is…

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How to Measure ROI on Content Marketing Efforts

There’s no arguing the effectiveness of content marketing in terms of return on investment and overall long-term gain. While we all know it works, there are very few of us who can actually prove it in terms of an actual dollar figure. Using key performance indicators (KPIs) is a great way to measure overall performance…

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The Marketers Creed

I was having lunch yesterday with the VP of Marketing for a pretty famous craft brewery here in Southern California. The type of brewery that has an amazing story and a great name, but at times lacks in brand direction. The gentleman I was having lunch with comes from big beer marketing. You know, the…

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Being a Creative Hustler

Bob Dylan sang it many years back: “The times, they are a-changin’.” Times are changing now — and more so than many of us would like to admit. Technology is running our world. We are all connected in ways that our grandparents couldn’t even dream of. Our present world makes “The Jetsons” look like the…

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