Branding Strategy
Study Life, Not Advertising
I want to make a pledge right now. A pledge to never get sucked into the minutia of office politics, industry BS, or the mood changing occurrences that can kill the ever sought-after creativity that is so imperative for a happy life. And a happy life is what I desire, both on a professional and…
Fail Fast
Does it make sense to invest in developing your brand, or are you still trying to establish proof of concept? What channels can help you do this? They say that the best products are born out of need rather than creating demand that didn’t previously exist. There are exceptions, of course, such as Apple and…
Why Personal Branding Is Essential To Your Lifelong Success
Personal branding shouldn’t be a buzzword. In fact, it shouldn’t be something “new” or brought on by modern advances in social media. At it’s core, it’s a facet every single one of you should be aware of and have control over. It’s not a “nice-to-know”, it’s a must have. By definition, and depending on the…