Branding Strategy
003: Content Marketing Strategies for Building Trust and Authority as a Mortgage Lender: Mortgage Industry Marketing Part 3, Jeff Kuns
Are you a marketer working with smaller, more regional players in the mortgage industry? Then this episode all about mortgage industry, focusing on content marketing, relationships, content, and more is for you! Jeff Kuns, our featured guest today, was born and raised in Southern California but ended up moving to Northern California in his 20s…
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001: Mortgage Marketing Expert Reveals Secrets to Generating Leads from Email and Social Media – Mortgage Industry Marketing Part 1, Erina Johnson
From freelance copywriter to mortgage banker, Erina Johnson has a unique story that has given her a competitive edge in the world of marketing with a focus on highly effective mortgage email marketing. In this episode, join host John Bertino as he sits down with Erina to explore the fascinating journey that led her…
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Why Personal Branding Is Essential To Your Lifelong Success
Personal branding shouldn’t be a buzzword. In fact, it shouldn’t be something “new” or brought on by modern advances in social media. At it’s core, it’s a facet every single one of you should be aware of and have control over. It’s not a “nice-to-know”, it’s a must have. By definition, and depending on the…
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Fail Fast
Does it make sense to invest in developing your brand, or are you still trying to establish proof of concept? What channels can help you do this? They say that the best products are born out of need rather than creating demand that didn’t previously exist. There are exceptions, of course, such as Apple and…
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Study Life, Not Advertising
I want to make a pledge right now. A pledge to never get sucked into the minutia of office politics, industry BS, or the mood changing occurrences that can kill the ever sought-after creativity that is so imperative for a happy life. And a happy life is what I desire, both on a professional and…
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