Branding Strategy
Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen, Part 1]
Are you looking to refine your nonprofit communications strategy and make a greater impact? In this episode of the Niche Marketing Podcast, host John Bertino and Rick Cohen, Chief Communications Officer for the National Council of Nonprofits, explore the critical elements of effective communications strategy for nonprofit organizations, including: the importance of directing profits back…
Nonprofit OmniChannel Marketing [Nonprofit Marketing with Michael Goodrum, Part 2]
Your nonprofit needs an omnichannel marketing strategy to stand out, grow, and thrive. If you want to increase your impact, you are in the right place. In this episode of the Niche Marketing Podcast, host John Bertino and Michael Goodrum, Director of Client Services at Community Boost in San Diego, have a detailed conversation about:…
Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse, Part 3]
Nonprofit branding, what makes a great nonprofit website, how to increase peer-to-peer fundraising, strategy for consistent messaging standards, and more! In this episode of the Niche Marketing Podcast, we sit down with Alex Morse from side•sea and Hopsie to explore the essentials of branding and websites for nonprofits. Alex brings a wealth of experience helping…
Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4]
Did you know nonprofits can access up to $13,000 in FREE money to use in paid ads? Free digital advertising via Google and Microsoft ad grants is a topic that can’t be skipped in our interview series on nonprofit marketing! Grant Hensel, the Founder and CEO of Nonprofit Megaphone, stopped by to share best practices…
Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5]
Nonprofit organizations must think outside the box if they want to scale awareness, trust, and relationships—three critical elements for successful fundraising and accomplishing their mission. But how can nonprofits effectively scale these seemingly personal connections? The answer might lie in influencer marketing. As Robert Cialdini points out in his book Influence, people are significantly swayed…
Secrets to Mortgage Marketing Success Through Mastering Personal Branding: Mortgage Industry Marketing Part 4, Marisa Carey
Ever wondered how to skyrocket your mortgage marketing game? Picture this: transforming from a loan officer to a marketing virtuoso, forging a captivating personal brand that commands attention and drives success. This episode is all about personal branding in mortgage marketing. In this exhilarating episode of the Niche Marketing Podcast, get ready to unravel…
Mortgage Marketing Expert Reveals Secrets to Generating Leads from Email and Social Media – Mortgage Industry Marketing Part 1, Erina Johnson
From freelance copywriter to mortgage banker, Erina Johnson has a unique story that has given her a competitive edge in the world of marketing with a focus on highly effective mortgage email marketing. In this episode, join host John Bertino as he sits down with Erina to explore the fascinating journey that led her…
Content Marketing Strategies for Building Trust and Authority as a Mortgage Lender: Mortgage Industry Marketing Part 3, Jeff Kuns
Are you a marketer working with smaller, more regional players in the mortgage industry? Then this episode — all about mortgage industry content marketing, relationship building, strategic content creation, and more — is for you! Jeff Kuns, our featured guest today, was born and raised in Southern California but ended up moving to Northern California…
B2B Content Marketing and LinkedIn Advertising with Jim Londeree [Industrial Product Marketing – Part 4]
What if you could harness the power of LinkedIn to supercharge your marketing efforts? Jim Londeree – the COO of Dream Factory, the B2B Content Marketing Agency that’s making waves in Orlando, Florida – is on the show to tell us exactly how. Jim gives us a peek into his treasure trove of LinkedIn marketing…
The ULTIMATE Industrial Product Marketing Overview with Kelly Olson [Industrial Product Marketing – Part 1]
Are you struggling to grow your industrial products company and realize you need a strategic, tailored industrial product marketing plan? In our experience working with clients who sell industrial products at scale, we often hear how outdated their marketing strategies feel—stuck in the 90s. Today, effective B2B marketing for manufacturers and industrial supply companies requires…