Posts by The TAG Team
How to Measure ROI on Content Marketing Efforts
There’s no arguing the effectiveness of content marketing in terms of return on investment and overall long-term gain. While we all know it works, there are very few of us who can actually prove it in terms of an actual dollar figure. Using key performance indicators (KPIs) is a great way to measure overall performance…
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Fail Fast
Does it make sense to invest in developing your brand, or are you still trying to establish proof of concept? What channels can help you do this? They say that the best products are born out of need rather than creating demand that didn’t previously exist. There are exceptions, of course, such as Apple and…
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How to Choose the Right Marketing Mix for Your Business
Every business is different, and even those within the same segments can have wildly different marketing strategies. Finding a marketing strategy that works for your business is equal parts science and art. Those that run successful campaigns across multiple platforms are businesses that have mastered the arts of combining these tactics to create a rabid…
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B2B vs B2C Marketing and How Each Should Guide Your Marketing Channel Selection
In business, one of the first distinctions you’ll make is whether your product or service is intended for a B2B (business-to-business) or B2C (business-to-consumer) clientele. Only after deciding on your potential customer base, can you begin to develop a strategy in which to market to them. Deciding on appropriate amounts of marketing spend, which channels…
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Is It Time for SEO?! Or Should You Start With Design and CRO?
Is It Time for SEO?! Or Should You Start With Design and CRO? Of all the questions I’m asked by potential clients, this is near the top of the list. If it isn’t this question directly, it’s something along the lines of a client wanting to start an SEO campaign, but being blissfully unaware of…
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