The TAG Team, Author at The Agency Guide

Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5]

Nonprofit organizations must think outside the box if they want to scale awareness, trust, and relationships—three critical elements for successful fundraising and accomplishing their mission. But how can nonprofits effectively scale these seemingly personal connections? The answer might lie in influencer marketing. As Robert Cialdini points out in his book Influence, people are significantly swayed…

Google Ad Grants for Nonprofits with Grant Hensel

Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4]

By The TAG Team

Did you know nonprofits can access up to $13,000 in FREE money to use in paid ads? Free digital advertising via Google and Microsoft ad grants is a topic that can’t be skipped in our interview series on nonprofit marketing! Grant Hensel, the Founder and CEO of Nonprofit Megaphone, stopped by to share best practices…

Keys to Websites and Branding for Nonprofits with Alex Morse

Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse, Part 3]

By The TAG Team

Nonprofit branding, what makes a great nonprofit website, how to increase peer-to-peer fundraising, strategy for consistent messaging standards, and more! In this episode of the Niche Marketing Podcast, we sit down with Alex Morse from side•sea and Hopsie to explore the essentials of branding and websites for nonprofits. Alex brings a wealth of experience helping…

Nonprofit OmniChannel Marketing [Nonprofit Marketing with Michael Goodrum, Part 2]

By The TAG Team

Your nonprofit needs an omnichannel marketing strategy to stand out, grow, and thrive. If you want to increase your impact, you are in the right place. In this episode of the Niche Marketing Podcast, host John Bertino and Michael Goodrum, Director of Client Services at Community Boost in San Diego, have a detailed conversation about:…

Nonprofit Communications Strategy with John Bertino and Rick Cohen

Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen, Part 1]

By The TAG Team

Are you looking to refine your nonprofit communications strategy and make a greater impact? In this episode of the Niche Marketing Podcast, host John Bertino and Rick Cohen, Chief Communications Officer for the National Council of Nonprofits, explore the critical elements of effective communications strategy for nonprofit organizations, including: the importance of directing profits back…

Amazon Marketing for Food & Beverage Products with Aalap Shah [Food and Beverage Marketing – Part 9]

By The TAG Team

If you sell products on Amazon, don’t miss this episode where expert guest Aalap Shah discusses Amazon marketing strategy for food and beverage CPG brands, emphasizing A+ content, storytelling, and tips for optimization, advertising, and market share. Listen, watch, and keep reading for a full breakdown on how to use Amazon marketing to sell your…

Social Media Content for Food Products with Josh Roush [Food and Beverage Marketing – Part 8]

By The TAG Team

The CEO of Movetic, Josh Roush, comes on to help guide food and beverage brands to use social media to grow. Not only does Josh break down concepts like ethos, storytelling, visuals, and influencers, his Tractor Beverages case study highlights messaging success in a clear way. It’s all about experimentation and support for a strong…

Food Product Packaging Design Case Study with Jenn David [Food and Beverage Marketing – Part 7]

By The TAG Team

Food product packaging expert Jenn David Connolly explains how design affects food marketing using case studies like Cooper Street Cookies and Vevan, emphasizing the significance of cohesive branding and innovative design in driving consumer appeal and market growth. Get ready for a full masterclass on food packaging design below! Listen: Interview on Food Product…

Scaling a Food Brand: Case Study on Tahini [Food & Beverage Marketing – Part 6]

By The TAG Team

Looking for advice on scaling a food brand? Amy Zitelman, co-founder of Soom Foods, a tahini company, stops by to share Soom’s journey from a kitchen startup to a widely distributed product. We talk about: Innovative marketing strategies Amazon marketing and fulfillment Getting on shelves in Whole Foods Traditional PR like Forbes “30 Under 30”…

Mastering Storytelling and Video Production With Ted Passon [Food and Beverage Marketing – Part 5]

By The TAG Team

Ted Passon (co-owner of All Ages Productions and award-winning director, writer, producer, and video artist) shares insights on storytelling in video production, emphasizing the impact of authentic brand narratives and visuals in enhancing a brand’s message. Ted highlights the value of bold aesthetic choices and collaboration with artists for compelling content and stresses the importance…