JENNY CRAIG
THE BRAND
Jenny Craig is a weight loss and nutrition company with more than 700 weight management centers in Australia, the United States, Canada, and New Zealand. The program combines individual weight management counseling with food offerings distributed through its centers or shipped directly to its millions of clients.
THE CHALLENGE
Despite strong brand recognition and domain authority, Jenny Craig had a multitude of SEO challenges, including trouble attaining local rankings for their brick and mortar locations, website indexing, crawling errors, and poor conversion rates. Furthermore, they had been burned in the past by agencies that over-promised and under-delivered on results. They were hesitant to try again.
THE SOLUTION
During our discovery call, it became clear that Jenny Craig lacked internal savvy with technical SEO and needed trustworthy support to complement their internal team. So we introduced Jenny Craig's marketing manager to a very collaborative and high-touch partner agency that got straight to work improving local ranking, site indexing, CRO, and more. It was a match made in marketing heaven.
THE RESULTS
Increased organic traffic and lead generation
Lowered cost per acquisition
Greatly improved conversion rate optimization
Optimized content by making it more topic-relevant
Cleaned up internal and external links
Increased high authority linkbacks via PR and outreach
Implemented schema markup to increase traffic and revenue
Customized Jenny Craig's sitemap for improved indexing and crawling
TAG was integral in matching us with the right agency that truly understood our needs and valued our business. TAG was very transparent and helpful throughout the entire process. I highly recommend them!