Videos and Storytelling for Nonprofits - Nonprofit Marketing

Video Production & Storytelling For Nonprofits [Nonprofit Marketing with Billy Silva, Part 7]

By The TAG Team

Storytelling has always been a cornerstone of human connection, and for your nonprofit marketing strategy, it’s an essential tool to inspire, engage, and drive action. Paired with video production, storytelling becomes even more powerful, enabling organizations to connect emotionally with their audience, amplify their message, and achieve their goals. Our conversation with Billy Silva delves…

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Nonprofit Communications Strategy with John Bertino and Rick Cohen

Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen, Part 1]

By The TAG Team

Are you looking to refine your nonprofit communications strategy and make a greater impact? In this episode of the Niche Marketing Podcast, host John Bertino and Rick Cohen, Chief Communications Officer for the National Council of Nonprofits, explore the critical elements of effective communications strategy for nonprofit organizations, including: the importance of directing profits back…

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Nonprofit SEO Strategy 101 with Jake Bohall

Nonprofit SEO Strategy 101 [Nonprofit Marketing with Jake Bohall, Part 6]

By The TAG Team

Search engine optimization (SEO) helps your nonprofit website show up higher in search engine results like Google and Bing. But for your nonprofit organization, it’s more than just about getting clicks—it’s a game-changer for spreading the word about your mission and boosting website traffic, which leads to increased donor engagement, more volunteers, and helping make…

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Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5]

Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5]

By The TAG Team

Nonprofit organizations must think outside the box if they want to scale awareness, trust, and relationships—three critical elements for successful fundraising and accomplishing their mission. But how can nonprofits effectively scale these seemingly personal connections? The answer might lie in influencer marketing. As Robert Cialdini points out in his book Influence, people are significantly swayed…

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Leveraging Influencer Marketing and PR in the Food and Beverage Industry with Bill Southard [Food and Beverage Marketing - Part 4]

Leveraging Influencer Marketing and PR in the Food and Beverage Industry with Bill Southard [Food and Beverage Marketing – Part 4]

By The TAG Team

 What’s the secret to influencer marketing, PR, and getting earned media for food brands and beverage brands? In an exclusive interview with Bill Southard, we look at real examples and specific tactics to leverage micro-influencers, PR campaigns, in-person product sampling, earned media from traditional media sources, and more to grow your food or beverage…

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Mastering Storytelling and Video Production With Ted Passon [Food and Beverage Marketing - Part 5]

Mastering Storytelling and Video Production With Ted Passon [Food and Beverage Marketing – Part 5]

By The TAG Team

Ted Passon (co-owner of All Ages Productions and award-winning director, writer, producer, and video artist) shares insights on storytelling in video production, emphasizing the impact of authentic brand narratives and visuals in enhancing a brand’s message. Ted highlights the value of bold aesthetic choices and collaboration with artists for compelling content and stresses the importance…

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