Nonprofit Marketing
How to Create a Nonprofit Marketing Plan Template
For many nonprofits, marketing happens reactively. A campaign here, a social post there, an email sent because it feels overdue. Over time, those efforts add up, but not always in a way that supports bigger goals. A nonprofit marketing plan helps change that. It gives structure to your efforts, aligns marketing with your mission, and…
What is Nonprofit Marketing vs. Fundraising
For many nonprofits, marketing and fundraising are closely intertwined and often confused. Though, there is significant overlap with both; often they work towards the same mission, involve the same people, and utilize the same or similar channels; they are, in fact, different in many ways. Understanding the difference between nonprofit marketing and fundraising is more…
How to Conduct a SWOT Analysis for a Nonprofit Organization
At certain stages of growth, nonprofit leaders begin to sense that existing plans no longer fully reflect reality. Programs evolve, funding sources shift, and external conditions change, but internal assumptions often lag behind. What once felt aligned starts to feel fragmented. A SWOT analysis can be a useful way to step back and reassess. When…
Creating Market Differentiators in Crowded Nonprofit Sectors
Many nonprofits operate in sectors where missions overlap, needs are widely recognized, and the number of organizations competing for attention is high. In these environments, articulating what makes one organization distinct can feel uncomfortable, or even unnecessary, particularly when the work itself is mission-driven and collaborative by nature. As a result, differentiation is often deprioritized.…
Repositioning the 7 Ps of Marketing for Nonprofits
Many nonprofits reach a point where marketing feels busy but not especially effective. Campaigns are running, content is being produced, and fundraising efforts are ongoing, yet something still feels misaligned. Often, the issue isn’t effort or intent. It’s that marketing decisions are being made tactically, without a shared framework guiding how everything fits together. This…
How to Hire a Nonprofit Marketing Agency: 15 Questions and the Red Flags to Watch
Choosing the right agency should feel like getting a steady guide, not rolling the dice. If you run a small team or you wear three hats already, the goal is simple: find a partner who respects your constraints, speaks board language, and delivers outcomes that matter to your mission. Choose Clarity. Protect the Mission. You…
Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4]
Did you know nonprofits can access up to $13,000 in FREE money to use in paid ads? Free digital advertising via Google and Microsoft ad grants is a topic that can’t be skipped in our interview series on nonprofit marketing! Grant Hensel, the Founder and CEO of Nonprofit Megaphone, stopped by to share best practices…
Nonprofit SEO Strategy 101 [Nonprofit Marketing with Jake Bohall, Part 6]
Search engine optimization (SEO) helps your nonprofit website show up higher in search engine results like Google and Bing. But for your nonprofit organization, it’s more than just about getting clicks—it’s a game-changer for spreading the word about your mission and boosting website traffic, which leads to increased donor engagement, more volunteers, and helping make…
Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5]
Nonprofit organizations must think outside the box if they want to scale awareness, trust, and relationships—three critical elements for successful fundraising and accomplishing their mission. But how can nonprofits effectively scale these seemingly personal connections? The answer might lie in influencer marketing. As Robert Cialdini points out in his book Influence, people are significantly swayed…
Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen, Part 1]
Are you looking to refine your nonprofit communications strategy and make a greater impact? In this episode of the Niche Marketing Podcast, host John Bertino and Rick Cohen, Chief Communications Officer for the National Council of Nonprofits, explore the critical elements of effective communications strategy for nonprofit organizations, including: the importance of directing profits back…