Marketing Strategy
Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4]
Did you know nonprofits can access up to $13,000 in FREE money to use in paid ads? Free digital advertising via Google and Microsoft ad grants is a topic that can’t be skipped in our interview series on nonprofit marketing! Grant Hensel, the Founder and CEO of Nonprofit Megaphone, stopped by to share best practices…
Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse, Part 3]
Nonprofit branding, what makes a great nonprofit website, how to increase peer-to-peer fundraising, strategy for consistent messaging standards, and more! In this episode of the Niche Marketing Podcast, we sit down with Alex Morse from side•sea and Hopsie to explore the essentials of branding and websites for nonprofits. Alex brings a wealth of experience helping…
Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen, Part 1]
Are you looking to refine your nonprofit communications strategy and make a greater impact? In this episode of the Niche Marketing Podcast, host John Bertino and Rick Cohen, Chief Communications Officer for the National Council of Nonprofits, explore the critical elements of effective communications strategy for nonprofit organizations, including: the importance of directing profits back…
Scaling a Food Brand: Case Study on Tahini [Food & Beverage Marketing – Part 6]
Looking for advice on scaling a food brand? Amy Zitelman, co-founder of Soom Foods, a tahini company, stops by to share Soom’s journey from a kitchen startup to a widely distributed product. We talk about: Innovative marketing strategies Amazon marketing and fulfillment Getting on shelves in Whole Foods Traditional PR like Forbes “30 Under 30”…
Food Product Packaging Design Case Study with Jenn David [Food and Beverage Marketing – Part 7]
Food product packaging expert Jenn David Connolly explains how design affects food marketing using case studies like Cooper Street Cookies and Vevan, emphasizing the significance of cohesive branding and innovative design in driving consumer appeal and market growth. Get ready for a full masterclass on food packaging design below! Listen: Interview on Food Product…
Amazon Marketing for Food & Beverage Products with Aalap Shah [Food and Beverage Marketing – Part 9]
If you sell products on Amazon, don’t miss this episode where expert guest Aalap Shah discusses Amazon marketing strategy for food and beverage CPG brands, emphasizing A+ content, storytelling, and tips for optimization, advertising, and market share. Listen, watch, and keep reading for a full breakdown on how to use Amazon marketing to sell your…
Social Media Content for Food Products with Josh Roush [Food and Beverage Marketing – Part 8]
The CEO of Movetic, Josh Roush, comes on to help guide food and beverage brands to use social media to grow. Not only does Josh break down concepts like ethos, storytelling, visuals, and influencers, his Tractor Beverages case study highlights messaging success in a clear way. It’s all about experimentation and support for a strong…
B2B Content Marketing and LinkedIn Advertising with Jim Londeree [Industrial Product Marketing – Part 4]
What if you could harness the power of LinkedIn to supercharge your marketing efforts? Jim Londeree – the COO of Dream Factory, the B2B Content Marketing Agency that’s making waves in Orlando, Florida – is on the show to tell us exactly how. Jim gives us a peek into his treasure trove of LinkedIn marketing…
Account-Based Marketing for Industrial Products with Thad Kahlow [Industrial Product Marketing – Part 3]
1300% ROI using industrial Account-Based Marketing strategies? Yes! In this eye-opening podcast, expert Thad Kahlow shares invaluable insights and real success stories for using account-based marketing strategies for industrial brands. Explore the power of targeted marketing in the manufacturing world, the secrets to engaging potential clients digitally, and hear how 1300% was achieved through an…
Content Marketing Strategy for Boring Industries with Ross Simmonds [Industrial Product Marketing – Part 2]
“The world gives you value back when you provide value first,” is a quote from Ross Simmonds in our conversation on industrial product marketing and content marketing strategy for boring industries. Dive into this episode to explore the art of marketing for industrial products. Learn how to create, distribute, and elevate your content to…